Analysis of Film Poster for “The Matrix”

From a distance the prototypic thing that would be noticed by a passing interview would be the entitle of the circuit card. It would catch the viewers eye with its striking green colouration and large unmingled font. Its central position in the calling card would draw the audiences attention and take them closer so they can pick stunned the comminuteder information, which in turn would lead to the desire to see the film or not. The commit of the hurrying crusade take aways the title stand out from the rest of the poster and would act as the focal point of the advertisement. The type of font office in this case sharp and modern, would denote the genre of the icon, which again would make the people and pick out a specific object glass audience. man sequencerThe theatre directors name on my poster is situated above the title, so presumptively would be the next thing the viewer would focus upon.A famous, fountainhead-established director such as Spielberg would shit a film by genius alone. Their preceding(prenominal) films utilize various genre would appeal to a draw a bead on audience that wouldnt have normally seen the film. Their mastery widens the target audience and draws in people outside the specified genre, do more money for the producers and so onImagesImages ar probably the most essential element of most types of advertisement. The exploitation up of images gives a more interesting and less boring way of acquire the same message across that text edition would. Also because people argon more susceptible to images and remember them easier, designers use this to inform and sell films by incorporating pictures into the poster. The type of imagery used again highlights a target audience, victimization their likes and dislikes, to create a demand for the film and make them lack to find out it.The fact that my only form of imagery is in text and the use of numbers was done purposely, as I chose to integrate the main report of the film, which is calculators and science fiction, by using what could be described as computer language. The mystery invoked by this type of imagery would entice viewing audience into watching the film to understand the relevance of it because they ar only given small pieces of information. Also the fact that the images can only really be get word from close proximity, would mean that people would have to move closer to see, center they have to study the poster harder, which would lead to more information beingness processed, meaning they give have a better understanding of the movie.Actors/ActressesThe actors and actresses are important in widening the target audience further, their past roles and performances in movies will influence people into viewing the film.Most designers would use the upper case letters to advertise the cast as it stands out and would be more noticeable, they would use a contrasting colour from the back footing and they would position the most fam ous star on the left of the poster as viewers claim from left to right.In my poster Keanu Reeves is the first name to appear on the poster, as he is the most famous. It is important to select cast that will appeal to as wide a target audience as possible, with Reeves and Moss, it does just that. They are both younger actors that would appeal to both sexes with their looks and sexual allure. People relate to stars, they either trust to be with them or want to be them. Laurence Fishbourne, however, would attract the older viewers, as he is an older more classical actor, people wouldnt necessarily want to be him or be with him, they would more likely admire him for his performing ability.Critics QuoteThe critics quote is a significant part in the layout of a film poster as it gives the reader a supposedly unbiast perspicacity of the film. The critics quote is filled with hyperbolic language and positive words that would make the movie out to be the best film ever. This would help s ell the film as no one would want to see a movie that was given a bad review because people are influenced by success. In my quote I used upper case letters within the sentence because it adds to the hyperbole and it highlights the positive words in the quote.The fact that it is directly under the casts names was done so that they would read the quote after the cast and work their way down the poster, build an opinion about the film and its view-ability. Who actually gave the quote is important too, as their success as a movie magazine, newspaper etc, would promote the movie and would again target a specific audience, in my case using Empire magazine, a movie buff type of person. Because the average consumer doesnt really slam much about movies, the fact that they are being told by an expert, will influence their decision to pay their money to see the film.CertificateBy putting an age limit on the film you pick out a certain target audience. With having such a certificate as 15 a nnounce on the poster, you appeal to a younger audience with a disposable income, mainly students and adults that dont have families or money that is verbalise for. A certificate is there to give the viewers a grating guess as to its violence content, the language used and to what sort of result the film has sexually explicit scenes in it. Although by putting an age limit on the movie, it doesnt stop younger or older audience attending.ProducersThis element of the film poster can be both dependable and detrimental to its success as a film poster. By using a producers quote you attract a target audience by association, people who have seen earlier films will make the connection with its success or with its failure. This is potentially where this piece of information can be harmful. If the viewers make the link with a prior films achievements, this can help with the advertised films selling capability. However, if people make a negative link with the previous film they are less li kely to watch it, as they will be put off by the last films performance.Conclusion totally I feel my poster works reasonably well, I work out it uses most of the key elements that a film poster has to possess in order to inform and to sell the movie to the public. The colouration is eye transmittable and modern and I feel I incorporated the main field and essential taster of the movie within it.However if I was to buy out the exercise again I would change, improve and add a some things. I would have more than one critics quote to broaden the target audience even further, this would be achieved by maybe having a well known newspaper write a review on it, making the film review be seen by a whole undulate of people, as more buy newspapers than movie magazines. I would also select to have an actual image included in the poster, as the text that is the imagery in my poster may not be as memorable as pictures may be. To show the public of this movies success I would probably decid e to have the awards, Oscars etc that the movie had won or been nominal for, as this would attract an audience that wouldnt have normally bothered.